| Title | THE DIGITAL UPGRADE – A NEW OPPORTUNITY FOR GEOTHERMAL ORGANIZATIONS? |
|---|---|
| Authors | G. Rumberg and M. Brommer |
| Year | 2019 |
| Conference | New Zealand Geothermal Workshop |
| Keywords | Digitization, Digitalization, Digital Transformation, Digital Utilization, Organizational Development |
| Abstract | Digitalization has been identified as an ongoing trend with significant effects on societies, associations and companies. The way these organizations deal with the fast development of SMAC (social, mobile, analytics, cloud computing) technologies can be a determining factor for their competitivity in the future. Though digitalization is a scientific field since decades and not a new development, the current digital wave creates challenges and opportunities for the global Geothermal community. The authors of the paper report on best practices and lessons learned from the digital transformation of the International Geothermal Association (IGA) and covers the many facets that digitalization may offer to other associations wanting to add value to their membership and to capitalise on the many opportunities the digital world offers. Amongst others the following transformative changes and its impacts will be presented: • how new digital technologies changes the way members get informed, communicate and participate, • how this changing behaviour requires a new value proposition with smart services and data access, while the same time volume and velocity of data generation increased significantly, • how these aspects require a new organizational agility with digital operations, services, structures and mindsets. The International Geothermal Association (IGA) is a worldwide organization that promotes and contributes to the geothermal research, development and utilization since 1988. Being a scientific, educational and cultural organization with non-political, non-profit and non-governmental status, the IGA aims introducing Geothermal to the world as one of the main renewable sources. |